Being an elite marketer, much like a Navy Seal requires tactical proficiency, strategy, and of course perseverance. Below are 4 ways to win the marketing war for your business and brand;
1. Develop Strategy- Know the Rules of Engagement First.
You wouldn’t go into battle without some sort of plan or understanding of your mission. Build your strategy first- know the 22 rules in the marketing game before you ever even begin to market your product or service. Intel is vital before you ever even begin to lay the groundwork of any of your campaigns.
2. Shock and Awe- Delerving your Message to High Value Targets
The average American sees over 3000 advertising messages a day. How is your message going to break through the front lines? Communicating the right message in the first place- draws attention and gets people to start talking about you. Speak in the right code with the correct messaging always.
3. Playing Offense & Defense- Be Proactive while Setting up your Backend- Winning on all fronts requires playing offense and defense.
- Play offense; by engaging in outbound campaigns such as radio, magazines, tv, google ads words, google remarketing, pay per click campaigns and so on.
- Play defense; by creating superior content and customer experiences with all your touch points. Enhance your current inbound call center with excellent customer service and develop your SEO and organic article marketing campaigns. Check all your review sites such as Yelp.com , misc. blogs, and learn what people are saying about you. Remember Value Value Value- exceed expectations in all ways possible!
4. Build up Your Army- Winning the Hearts and Minds of the People for the Long Term
Loyalty and word of mouth marketing can make or break campaigns. Get your fans and customers invloved in your brand and company culture. Get them to become active particpants and contributors of ideas, products, and other possible growth opportunities. Cultivate meaningful content and relationships across all Social Media platforms such as Facebook, Twitter, Linkdin, YouTube. Use email campaigns to build up your army and maintain critical mass.
While marketing your business should be fun and rewarding, it’s not always going to be easy. Attitude and perseverance are key. Winton Churchill sums it up best when he says;