1. Shockingly bad or excessive.
2. Wildly exaggerated or improbable.
Creating buzz sounds very tough, but it can be easy if you know which buttons to push. Take notice of the Superbowl commercials today and see which buttons advertisers are pushing. These six
things push people’s buttons and get conversations started;
The Six Buttons of BUZZ
- The Taboo (sex, lies, bathroom humor)
- The unusual
- The outrageous
- The Hilarious
- The Remarkable
- The Secrets (both kept and revealed)
Push any one of these BUZZ buttons, and you’ll give people the currency to start a conversation about you, your business, your brand.