Building the System- Marketing & Persuasion Architecture- Delgated

Your business is a system.  A series of processes made up by a certain set of tasks [usually done by you] that yields an outcome for  your business [sales] .

As an experiment and a test, I have begun exploring how I can better delegate certain tasks and elements of my advertising business to promote its growth and scalability. To maintain the integrity of the system, and to provide as much value and service to my clients as possible. Here is my formula;

Sales Delegation Architecture:

Lead Generation/ New Client Research [Outsourced Agent #1]

↓ – Sort/ Filter Leads

CRM / Contact Collection [Outsourced Agent #2]

Branded Email VBR/ Value Proposition Engagement [Outsourced Agent #2]

Warm Phone/ Resource Call [Outsourced Agent #3]

Set Appointment ↔ Provide Research/ Creative / Marketing Ideas↔ No Further Action

Continuous / Periodic Resource Engagements (Ezine/ Follow Up Calls) [Agents # 2 & 3]

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