5 Businesses that Look at Crowds for Content (SpringWise)

Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it’s a powerful marketing tool, providing information about who potential customers are, and about what they like. Here are five recently spotted enterprises that make use of content from the crowd:

http://springwise.com/marketing_advertising/crowdcontent/

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